NewWe raised $5.5 million to build the future of ownership

The ownership operating system for independent businesses

Know what your business is worth, see what’s holding it back, and give the team that grows it a real stake.

The Reins dashboard: what the business is worth today, its leverage score, the suggested actions behind the next valuation, and the team's equity value.

In partnership with industry leaders

Reins is an AI-powered platform to know what your business is worth, see what’s holding it back, and give the team that grows it a real stake.

Companies using incentives are more profitable

+20%

Median increase in company value after 24 months

+39%

Retention rate of all employees with Reins

+87%

What changes when the team has a stake

Paul Wiese at Door Serv Pro
Case study
These guys take care of everything

Paul Wiese · Owner, Door Serv Pro

Tony Cooper, owner of Cooper's Plumbing and Air
Case study
I can feel a culture shift as we have implemented this and put it right in their hands...

Tony Cooper · Owner, Cooper's Plumbing and Air

Wes Carver, owner of Wes Carver Electric
Case study
They made it easy and accessible…I never felt rushed or pressured.

Wes Carver · Owner, Wes Carver Electric

Almost overnight, people start thinking like owners.

Trent Urban

Owner, WireNut

They started to act more like owners...

Shauwn Collins

Owner, Absolute Electric

You're rewarding people that hit certain metrics...

Rustin Mayse

President, KMP Plumbing, Heating, Air

Takes a difficult subject and makes it easy.

Stuart Baldick

Owner, Stuart's Plumbing

Trusted by independent business owners in the trades

HVAC & Plumbing · TX

HVAC & Plumbing · FL

Home services · CO

Zen Air

Electrical · PA

HVAC · GA

Electrical · VA

Stuart's Plumbing

Plumbing · FL

Garage doors · WV

Intuitive Safety Solutions

Construction · OR

Home services · FL

Plumbing · TX

Glass Doctor of North Texas

Glass · TX

HVAC & Plumbing · TX

Absolute Heating & Air

HVAC · WV & PA

Plumbing · UT

HVAC · CA

Blue Bear Plumbing

HVAC & Plumbing · MA

Landscaping · OR

Restoration · IL

Electrical · TN

Electrical · NC

Plumbing ·

Electrical · Multiple

HVAC & Plumbing · CA

Roofing · Canada

K&D Landscaping

Landscaping · CA

Pest control · Multiple

Home Services · CA

Northern Heating

HVAC · MN

Restoration · Oregon

Construction · CA

Restoration · CA

HVAC & Plumbing · GA

HVAC & Plumbing · MI

Garage doors · IL

See more

Customers

Two products, one system

Valuation tells you what the business is worth. Incentives align the team that grows it.

Reins Valuation

Our AI analyzes thousands of data points based on your real financials and produces an audit-ready valuation and insights to grow your business.

Learn more

Reins Incentives

Tools to build short-term and long-term employee incentive plans that grow the value of your business

Learn more

How it works

Turn your valuation into a growth engine

See how it works
  1. Know what your business is worth

  2. See what drives your growth

  3. Incentivize those who help grow it

  4. Maximize the outcome together

Take control of your legacy today