Phantom Equity

Simplified

Launch in minutes. Retain for years.
Alternative equity that keeps you in control and your team committed.

See How Reins Works

Official Partners

The leader in alternative equity solutions for the trades

How it Works

1. Design
Easily create a customized plan with built-in guidance at every step.
2. Grant
Assign legally binding awards to key employees in just a few clicks.
3. Manage
Track awards and keep employees aligned by tying incentives to business goals.

A System Built for Real Results

Quick Setup, Real Support

Reins makes setting up phantom stock or profit-sharing plans quick and simple. With guidance from real people, you’ll have support through every step, making the process smooth and stress-free.

The support and the ease of use has been incredible. Also, it took only minutes to prepare our written policy.
Brent Knight
President & Managing Partner, ISS Inc.
See How

Align Employees, Reward Results

With Reins, you can offer financial incentives that connect directly to your business goals. Employees see how their efforts drive success and how they can earn more as the company hits targets.

We got the sense they started to act more like owners and saw how the model will help us grow and so will their equity.
Shauwn Collins
Co-owner, Absolute Electric LLC
See How

Track Performance, Increase Visibility

Reins turns static documents into a living employee incentive program. Both you and your team can monitor performance and keep goals top of mind.

It sometimes becomes an integrity question… Reins makes it very easy, cut and dry for everybody to understand, including the owner.
Paul Wiese
Owner, Door Serv Pro
See How

Trusted by 400+ Independent Businesses Across America

Awesome platform

Awesome platform
Reins is a great platform that helps motivate your top employees by giving them phantom equity in your company. You can set custom goals for team members to earn additional bonuses/equity and watch them drive to reach those goals. Chris was awesome in helping us get set up on the platform.

Reins has been an excellent partner

Reins has been an excellent partner
Reins has been an excellent partner to ISS since we engaged them about a year ago. Simple, user-centric platform paired with attentive and consultative support.

Reins makes the process of awarding stock to your employees and profit sharing incredibly easy.

Reins makes the process of awarding stock to your employees and profit sharing incredibly easy.
Reins makes the process of awarding stock to your employees and profit sharing incredibly easy. Their support is very responsive and always on top of everything!!

Reins made it possible to offer phantom stock...without the stress

Reins made it possible to offer phantom stock...without the stress
Reins has been a game-changer for our small business when it comes to employee incentives and retention. Their phantom equity and MARE stock solutions are both innovative and incredibly easy to implement. What really sets Reins apart is how seamlessly they simplify what is usually a complex legal process—making it fast, affordable, and tailored to the unique needs of small businesses like ours. From the start, the Reins team provided hands-on guidance, answering every question and customizing our plan to fit our goals. The MARE framework lets us reward key employees with owner-like benefits, boosting loyalty and motivation without the headaches of traditional equity plans. The platform’s tracking features and real-time milestone reporting keep everyone on the same page and focused on our business objectives. Reins’ approach made it possible to offer phantom stock, giving our team a clear stake in our company’s success. The entire process was stress-free, and the customer support—especially from Chris, Thomas and Jenna—is outstanding. If you’re a small business owner looking for a modern, effective way to incentivize and retain your best people, I can’t recommend Reins highly enough!

Phenomenal experience from discovery to implementation.

Phenomenal experience from discovery to implementation.
I appreciate the platform Chris and his team have built. Phenomenal experience from discovery to implementation.

Available quickly and took the time to explain everything till I got it.

Available quickly and took the time to explain everything till I got it.
Chris has always been available quickly and took the time to explain everything till I got it. If he didn't know he immediately got in touch with the lawyers. Great service!

I liked the simplicity of the service, that it was customizable

I liked the simplicity of the service, that it was customizable
I had spoken to several attorneys, and while they seemed capable for what we needed, I wanted to see if there was a less expensive and more efficient alternative. Reins was one of the first, if not the only service, that came up on my initial online search. Less than 24 hours of making an online inquiry, Chris from Reins and I were speaking live. I liked the simplicity of the service, that it was customizable, the tracking features for our staff, and was priced very competitively.

Reins offered a competitive, easy to understand and simple to implement option

Reins offered a competitive, easy to understand and simple to implement option
As a small business owner I was looking for some help to implement a stock option agreement for a key employee. Reins offered a competitive, easy to understand and simple to implement option to create a Phantom Stock plan that met my needs. Sarah was very responsive and helpful making the process stress free!

Customer service and support throughout the process have been nothing short of amazing!

Customer service and support throughout the process have been nothing short of amazing!
When The CPG Collective was started, our team wanted to ensure that we were all "owners" of the business we created. We found a great partner in Reins who helped us develop an equity program that met our needs as a new business. The MARE Phantom Stock Program did just that for us. If you are looking to create this type of program for your new business, I would highly encourage you to reach out to Chris Buttenham. His customer service and support throughout the process have been nothing short of amazing!

The whole experience was customized for my business, affordable

The whole experience was customized for my business, affordable
I was looking for a way to reward my shop manager and incentivize him to stick with me as the company grows. Reins put together a great package for him. They also created another version of the MARE for my technicians that included profit sharing. The whole experience was customized for my business, affordable, and less complicated than using a lawyer.

Very easy to get set up and support was there for anything I needed.

Very easy to get set up and support was there for anything I needed.
Very easy to get set up and support was there for anything I needed. Would def recommend.

FAQs

What is phantom stock?
Phantom stock entitles an employee to a future cash payment based on the company's value, usually triggered by events like a sale. It is an innovative way for LLCs and other companies that can't or don't want to use traditional equity to get started with owner-like benefits for key employees.
Are your plans legally binding?
Our plans are built by attorneys and customized by you. Every plan is legally-binding and created to meet the needs of small to mid-sized private businesses. Though our software was built with guidance from top tier lawyers, we are not a law firm and encourage you to consult with your attorney.
Why do I need Reins? Why can't I just use your document?
Reins transforms a static legal agreement into a living, editable benefits program. Reins Membership benefits include: an employee portal to monitor incentives, quarterly compliance checks, secure document storage, ability to grant and monitor awards, add and remove plan participants, and ongoing Reins support.
What is the difference between phantom stock and profit sharing?
The main difference between phantom stock and profit sharing is that profit sharing is not linked to the company's value or stock price. Profit sharing is often done quarterly or annually, while phantom stock pays out on a specific trigger (like retirement or the sale of the company, for example).

Profit sharing is a powerful feature to pair with phantom stock, since it integrates more frequent, shorter-term incentives into your benefits plan.
How long does this typically take to setup?
Our technology makes creating, customizing and managing phantom stock plans nearly instant. Often the majority of the time required to implement Reins is deciding what plan features make sense for your business.
How can I get in touch with you?
Call or text us at (725) 237-5396 between Monday - Friday 9am - 5pm Pacific time if you have questions or would like to get started. You can also email us at hello [@] myreins.com.

Learn how you can keep your key employees today to continue your legacy tomorrow

Schedule a Call