Are you ready for alternative equity?
Take our free readiness quiz and get the insider’s guide to modern ownership incentives—Alternative Equity, yours free.
.svg)
Zero Jargon
Understand alternative equity incentives like phantom stock in plain English–no legal jargon, just clear, concrete examples you'll grasp fast.
20+ Years
Co-authored by veteran business and compensation experts, distilling decades of lessons from hundreds of U.S. businesses like yours.
8 Activities
Real world activities and thinking questions designed to help you build your first alternative equity plan with ease.
Alternative Equity was created to help owners understand their options–with confidence.
About the Authors
Chris R. Buttenham
A serial entrepreneur celebrated for turning daunting tech into intuitive, people‑first solutions, going from AI-powered knowledge Obie to incentive‑tech startup Reins.
J. Mark Poerio
One of America’s leading executive‑compensation minds, backed by 40 years helping businesses design bulletproof equity and bonus plans. Serving as an advisor for Reins.
FAQs
What is phantom stock?
Phantom stock entitles an employee to a future cash payment based on the company's value, usually triggered by events like a sale. It is an innovative way for LLCs and other companies that can't or don't want to use traditional equity to get started with owner-like benefits for key employees.
Who is this book written for?
Owners and finance leaders of U.S. small‑to-mid‑sized businesses, especially trades, contractors, etc., who need a clear, step‑by‑step path to employee incentives.
Will the book replace my lawyer or CPA?
No. It prepares you to meet them efficiently, cutting discovery time and billable hours by arming you with frameworks, terminology, and end-of-chapter activities to cement learnings.
Hardcover vs. Paperback: what's the difference?
Both books offer the same full content. Hardcover has lay‑flat formatting, making it easier to complete end-of-chapter activities.
Do you offer bulk discounts or team bundles?
Yes! For orders of 10+ copies, contact us at hello@myreins.com in order to request as many copies as needed, depending on your situation. Make sure you detail how many copies you need, what you plan to do with the copies, and what's the best way to contact you.