Simplify Phantom Equity with Reins

Learn how top contractors leverage our modern alternative equity solution to retain and motivate their key employees.
200+
Plans created for SMBs across America
$10M+
In equity distributed to stakeholders
45mins
Avg. time to design a plan for your business

The leader in alternative equity solutions for the trades

How it Works

1. Design
Easily create a customized plan with built-in guidance at every step.
2. Grant
Assign legally binding awards to key employees in just a few clicks.
3. Manage
Track awards and keep employees aligned by tying incentives to business goals.

Trusted by 400+ Independent Businesses Across America

Awesome platform

Awesome platform
Reins is a great platform that helps motivate your top employees by giving them phantom equity in your company. You can set custom goals for team members to earn additional bonuses/equity and watch them drive to reach those goals. Chris was awesome in helping us get set up on the platform.

Reins has been an excellent partner

Reins has been an excellent partner
Reins has been an excellent partner to ISS since we engaged them about a year ago. Simple, user-centric platform paired with attentive and consultative support.

Reins makes the process of awarding stock to your employees and profit sharing incredibly easy.

Reins makes the process of awarding stock to your employees and profit sharing incredibly easy.
Reins makes the process of awarding stock to your employees and profit sharing incredibly easy. Their support is very responsive and always on top of everything!!

Reins made it possible to offer phantom stock...without the stress

Reins made it possible to offer phantom stock...without the stress
Reins has been a game-changer for our small business when it comes to employee incentives and retention. Their phantom equity and MARE stock solutions are both innovative and incredibly easy to implement. What really sets Reins apart is how seamlessly they simplify what is usually a complex legal process—making it fast, affordable, and tailored to the unique needs of small businesses like ours. From the start, the Reins team provided hands-on guidance, answering every question and customizing our plan to fit our goals. The MARE framework lets us reward key employees with owner-like benefits, boosting loyalty and motivation without the headaches of traditional equity plans. The platform’s tracking features and real-time milestone reporting keep everyone on the same page and focused on our business objectives. Reins’ approach made it possible to offer phantom stock, giving our team a clear stake in our company’s success. The entire process was stress-free, and the customer support—especially from Chris, Thomas and Jenna—is outstanding. If you’re a small business owner looking for a modern, effective way to incentivize and retain your best people, I can’t recommend Reins highly enough!

Phenomenal experience from discovery to implementation.

Phenomenal experience from discovery to implementation.
I appreciate the platform Chris and his team have built. Phenomenal experience from discovery to implementation.

Available quickly and took the time to explain everything till I got it.

Available quickly and took the time to explain everything till I got it.
Chris has always been available quickly and took the time to explain everything till I got it. If he didn't know he immediately got in touch with the lawyers. Great service!

I liked the simplicity of the service, that it was customizable

I liked the simplicity of the service, that it was customizable
I had spoken to several attorneys, and while they seemed capable for what we needed, I wanted to see if there was a less expensive and more efficient alternative. Reins was one of the first, if not the only service, that came up on my initial online search. Less than 24 hours of making an online inquiry, Chris from Reins and I were speaking live. I liked the simplicity of the service, that it was customizable, the tracking features for our staff, and was priced very competitively.

Reins offered a competitive, easy to understand and simple to implement option

Reins offered a competitive, easy to understand and simple to implement option
As a small business owner I was looking for some help to implement a stock option agreement for a key employee. Reins offered a competitive, easy to understand and simple to implement option to create a Phantom Stock plan that met my needs. Sarah was very responsive and helpful making the process stress free!

Customer service and support throughout the process have been nothing short of amazing!

Customer service and support throughout the process have been nothing short of amazing!
When The CPG Collective was started, our team wanted to ensure that we were all "owners" of the business we created. We found a great partner in Reins who helped us develop an equity program that met our needs as a new business. The MARE Phantom Stock Program did just that for us. If you are looking to create this type of program for your new business, I would highly encourage you to reach out to Chris Buttenham. His customer service and support throughout the process have been nothing short of amazing!

The whole experience was customized for my business, affordable

The whole experience was customized for my business, affordable
I was looking for a way to reward my shop manager and incentivize him to stick with me as the company grows. Reins put together a great package for him. They also created another version of the MARE for my technicians that included profit sharing. The whole experience was customized for my business, affordable, and less complicated than using a lawyer.

Very easy to get set up and support was there for anything I needed.

Very easy to get set up and support was there for anything I needed.
Very easy to get set up and support was there for anything I needed. Would def recommend.

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