Long-term incentive
A share of what the business is worth, paid when it sells or when a milestone in the plan fires. Phantom stock, in the usual language.
The simplest way to keep your best employees without giving up equity
Reins helps owners in the trades reward the people who grow the business, without a lawyer, a restructure or a single share leaving your hands.
No equity transfer. You keep every share and every vote.
The legal framework and the plan documents are included.
Start with one person. There is no company-wide commitment.
The leader in alternative equity solutions for the trades
and the networks behind them
See what our customers are saying
Call and see if you qualify
Tony Cooper
Owner, Cooper's Plumbing
Wes Carver
Owner, Wes Carver Electric
Eddie McDonald
Owner, Zen Air Heating & Cooling
Industry leaders trust Reins to create incentives that have real impact
I went snowboarding with my son. I didn't have a single concern or interruption. That's the kind of business I want to build.
Trent Urban, Owner of Wirenut Home Services
Reins does an awesome job of taking a difficult subject and making it easy.
Stuart Baldick III, Owner of Stuart's Plumbing Service
Absolutely, Reins has met our expectations. It was a breeze. We really felt like it was a great experience and very easy to get it going.
Shauwn Collins, Owner of Absolute Electric LLC
You're not alone.
Every owner who has built something worth keeping arrives at the same wall. The people who made it work want a reason to stay, and the only tool anyone offers you is equity, which costs you control you spent twenty years earning.
So most owners do nothing. They pay more, they promote, they hope. And then the person who knew how everything worked leaves for a company that offered them a stake.
There is a third option, and it is not new. Large companies have used it for decades. It has just never been built for a plumbing company with twelve trucks.
Leading service businesses use Reins to retain, grow and scale their business
Companies using incentives are more profitable
+20%
Median increase in company value after 24 months
+39%
Retention rate of all employees with Reins
+87%
How does it work? With the right incentives.
Two instruments, both of which pay out like equity and leave your cap table alone.
Short-term incentive
A share of the profit against a pool you set before the year starts, on the schedule you choose. Profit sharing, in the usual language.
How it works
Delivered through easy-to-use software
Know what your business is worth
See what drives your growth
Incentivize those who help grow it
Maximize the outcome together
How it compares
The simpler way to keep your best people
ReinsRecommended
Hire a lawyerCustom plan
Traditional equityESOP, SAR, ISO, RSU
Setup time
Days
Weeks to months
Months
Cost to get started
Fraction of the cost
$5k–$20k+
$10k–$50k+
409a compliant
Depends on lawyer
Owner keeps full control
Varies by structure
Built for SMBs and trades
Employee visibility and dashboard
No long-term contracts
Ongoing admin and support
Questions owners ask first
Am I giving away ownership?
No. There are no new shareholders, no board seats and no dilution. The upside is shared; the ownership is not, and the business is still yours to sell.
How long does it take to set up?
The valuation comes from your accounting data in the first week. Designing the plan and papering the first grants is usually two to three weeks after that.
What happens if I sell?
The plan is written for that case, because it is the case that matters most. Payout terms on a sale are declared up front rather than negotiated when the offer arrives.
What if someone leaves early?
Multi-year vesting with the triggers written in, so leaving early forfeits what has not vested. That is the whole reason it changes behaviour.
Do I need my own attorney?
The framework and the documents are included. Most owners have their own attorney read them, and we are building a network of attorneys who already know this instrument.
Your business should run without you
We'll help you get there. Start with what it is worth today.