Employee incentives that drive business growth

Reins helps owners in the trades reward the people who grow the business, without a lawyer, a restructure or a single share leaving your hands.

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No equity transfer. You keep every share and every vote.
The legal framework and the plan documents are included.
Start with one person. There is no company-wide commitment.

Reins on a phone: a long-term incentive worth an estimated $46,500, with its vesting progress

Reins on a phone: a short-term incentive worth an estimated $5,000, tied to net income and margin targets

Fully compliant plans created at the click of a button

Profit-sharing and phantom stock plans used to require expensive lawyers and corporate consultants.

We've made them accessible to independent business owners in the trades.

A my-plans board of four incentive plans, each tagged long-term or short-term with its owner and when it was last edited.

Two drawings side by side: rising bars labelled long-term incentive, a handshake labelled short-term incentive.

Incentives that drive growth

Short-term incentives like profit sharing keep people engaged. Long-term incentives like phantom stock keep them around.

A recommended list of operating targets, each with the figure the business is at today.

Tied to the KPIs that matter

Incentives are connected to KPIs that increase the value of your business.

A legal compliance checklist: awards tied to a 409A valuation, no real equity transferred, vesting and forfeiture documented.

Expert-led and compliant

Compliant incentives designed by employee incentive experts with decades of experience.

Get expert guidance on which employees to include and how to incentivize them

Reins shows you which key employees to involve and how to structure their incentives. Benchmarked against their title, industry, and region.

A modelling screen pricing a pool against the business value, with each named participant and what their award comes to.

Four seats listed with the people in them: service manager, technicians, senior estimator, dispatchers.

Who are the right people to involve

Reins shows you which key employee you need to incentivize and retain.

An award amount being dragged to 0.19%, against a benchmark of symbolic, meaningful and generous ranges.

Grant the right amounts

Benchmark how much to give key employees based on position, local market, and industry.

A recommended plan shape: award amount, vesting cadence, acceleration on a sale, payout triggers and payment terms.

Incentive best practices

Vesting, triggers, and rules on termination drawn from the plans already running in the trades.

Give your team visibility into what matters and what's in it for them

Incentives change behavior when they're understood.

Reins shows your team what they're getting, how much it's worth, and what they can do to grow it.

The Reins app on two phones, one showing a stock award and one a profit award, each with what has vested and what it is worth.

A phone notification telling a stakeholder their company grew 15% and to see what their award is now worth.

Real-time updates on what it's worth

Priced against an always-updated valuation, so what they see is current and motivating.

A stakeholder's award at $5,000, split into what has vested and what remains, over a chart of the tranches so far.

Understand how they can earn more

Track vesting and what it takes to earn more. Not a static document that nobody opens.

Two milestone cards, each with the target it is measured on and the value reaching it would add.

Clarity on what targets grow their stake

By connecting to your tools the team sees progress towards goals that move their number.

How it works

Where the number comes from

See how it works

The right incentive for the right job
Reins will help you select plans tailored around your goals.
Designed with industry-specific peer data
Awards that get sized appropriately based on role, industry and tenure.
Compliant legal contracts automatically drafted
409a compliance baked into every plan—making it real for the team.
Alignment and growth visualized for all
Goals, growth and contracts in an app everyone can see.