Get a valuation built for the trades
Get my valuation

See what your business is actually worth

Reins gives owners in the trades a real valuation based on thousands of data points. See how you compare to industry peers and what's holding down your growth.

Get my valuation

  • Built for independent businesses.

  • Powered by your real financials, not an arbitrary multiple.

  • AI-powered analysis and insights, reviewed by a real human.

in partnership with industry leaders

Core Group
Nexstar Network
Profitworks
CertainPath
ServiceTitan
CEO Warrior
Blue Collar Success Group

and the networks behind them

The Reins dashboard: what the business is worth today, its leverage score, the suggested actions behind the next valuation, and the team's equity value.

Trusted by independent business owners in the trades

HVAC & Plumbing · TX

HVAC & Plumbing · FL

Home services · CO

Zen Air

Electrical · PA

HVAC · GA

Electrical · VA

Stuart's Plumbing

Plumbing · FL

Garage doors · WV

Intuitive Safety Solutions

Construction · OR

Home services · FL

Plumbing · TX

Glass Doctor of North Texas

Glass · TX

HVAC & Plumbing · TX

Absolute Heating & Air

HVAC · WV & PA

Plumbing · UT

HVAC · CA

Blue Bear Plumbing

HVAC & Plumbing · MA

Landscaping · OR

Restoration · IL

Electrical · TN

Electrical · NC

Plumbing ·

Electrical · Multiple

HVAC & Plumbing · CA

Roofing · Canada

K&D Landscaping

Landscaping · CA

Pest control · Multiple

Home Services · CA

Northern Heating

HVAC · MN

Restoration · Oregon

Construction · CA

Restoration · CA

HVAC & Plumbing · GA

HVAC & Plumbing · MI

Garage doors · IL

See more

Customers

Business owners in the trades trust Reins to tell them what their business is really worth

Get my valuation
Stuart Baldick IIIShauwn Collins
Stuart Baldick III of Stuart's Plumbing Service
Reins does an awesome job of taking a difficult subject and making it easy.
Stuart Baldick III, Owner of Stuart's Plumbing Service
Shauwn Collins of Absolute Electric
Absolutely, Reins has met our expectations. It was a breeze. We really felt like it was a great experience and very easy to get it going.
Shauwn Collins, Owner of Absolute Electric LLC

Thousands of data points analyzed by AI

Industry multiples and broker opinions cloud real valuations. Reins delivers a valuation based on your company's financials and FSM data.

The Reins dashboard: what you're worth today at $14,098,624, up $5.4M or 40.5% since joining Reins, against a $24M goal, with the valuation history rising toward it.
Three app tiles side by side: ServiceTitan, Reins and QuickBooks.

Connected to the tools you already use

Reins analyzes your real financial and FSM data to show you what your business is worth.

A current valuation card reading $14,098,624, last refreshed three months ago from QuickBooks and up $412,000, with a refresh valuation button.

Get quarterly updates to see what changes

See how your valuation changes over time and get the insights to grow it.

A table of valuation multiples by trade, from HVAC, plumbing and electrical through landscaping, restoration and garage doors, each with its adjusted EBITDA range and the higher multiples strategic, roll-up and platform buyers pay.

Benchmarked against your trade

Valuations are based on real data across your specific industry.

Get my valuation

See how you stack up against your peers

Compare your business metrics like gross margin, EBITDA, and more against real companies in your industry.

A distribution curve of businesses in the trade, from trailing through behind, on par and ahead to leading, with this business marked in the leading band.
Two driver cards: revenue for the trailing twelve months, badged leading, and gross margin for the trailing twelve months, badged trailing.

Get comparables from your trade

HVAC against HVAC, at your revenue, in your region. See where you lead the pack and what metrics you're falling behind on.

A revenue growth card reading plus 8.57% for the trailing twelve months, with this business's line running above the peer median.

See where you rank on each metric

Compare numbers like revenue growth, customer concentration, and owner dependency against businesses like yours.

An EBITDA card badged leading and up 20% against 2025, with bars comparing $1.4m previous to $1.68m current.

Track changes over time

See how much and how far you've grown between valuations to see if what you're doing is actually working.

Get my valuation

Understand your biggest growth opportunities

We'll show you what impacts your valuation the most, and surface insights to grow that number.

A row of milestone cards, each with the people on it and its priced impact: reduce OpEx ratio to 40% of gross revenue at $1.1m, lift call center booking rate to 42% at $4.6m, and reduce member churn at $800K.
Two milestone cards with their estimated impact: reduce member churn by 10%, and lift call center booking rate to 42% at $1.1m.

Next steps ranked by valuation impact

Get clarity on the actions you can take to increase business value. See how each action impacts your valuation.

Booking rate over the last twelve months, September to August, against a trade median of 47% and a goal of 42%.

Based on your unique operations

Reins connects to the tools you use and surfaces insights based on how your business actually runs.

A what you can do checklist: score every CSR against the same sheet, ticked, then close the overflow and after hours gap, then pay for the booking rather than the call, each with what it takes.

A growth plan tailored to your business

Real steps you can take to meet your growth goals faster.

Get my valuation

How it works

Where the number comes from

  1. A checklist of business facts filling in on its own, each row labelled with the source it was pulled from.

    Reins AI agents compile the facts

    Agents pull in data from your industry and your tools. Your data is protected with bank-level encryption and read-only access.

  2. An estimated business value with a review bar beneath it naming the analyst who checked it and the date.

    Valuations are generated and human reviewed

    Built from facts on your business, then hand-reviewed by real people before it reaches you.

  3. A margin slider being adjusted, with the estimated value above it moving up from its previous figure.

    Model a change and see the number move

    See what levers drive your valuation and model every possible scenario.

  4. A refresh cadence set to quarterly, above a timeline of past refreshes and the next one scheduled.

    Get regular updates to your valuation

    Monthly, quarterly, or annual valuations to see changes over time and what your next steps are.

Get my valuation

How it compares

The better way to know what your business is worth

ReinsRecommended
Business BrokerBroker opinion of value
Formal appraisalCertified valuation firm
Time to your number
48 Hours
Weeks
Weeks to months
Cost to get started
From $199/month
Free only if you're selling
$5k–$20k+
Built on your real financials
Only top-line metrics
Benchmarked against your trade
Varies
Varies
Neutral, with no stake in a sale
Updated on a cadence you choose
Peer comparisons and AI insights
Shows what moves the number most
Next steps to increase your valuation
Milestone planning
Exit modelling

Two products, One system.

Valuation tells you what the business is worth. Incentives align the team that grows it.

Reins Valuation

Our AI analyzes thousands of data points based on your real financials and produces a valuation and insights to grow your business.

Reins Incentives

Tools to build short-term and long-term employee incentive plans that grow the value of your business

Get my valuation

reins valuation pricing

Pricing tailored to your stage of growth

A defensible number and the insights you need to take action on a cadence you choose.

Annual

$199per month, billed annually

If you’re guessing at what you've built. A reliable number and a map to build from.

Book a demo

Bi-annual

$299per month, billed annually

For those investing in how the business runs. See it move and understand why.

Book a demo

Quarterly

Best value

$399per month, billed annually

When you’re actively planning what happens next. Never out of date.

Book a demo
Want incentives for your key people too?
See Valuaton & Incentive plans

Compare plans

The whole Reins bundle. Broken down by plan, side-by-side

Everything in each Valuation plan, side by side.

AnnualBi-annualQuarterly
Annual$199 per month
Bi-annual$299 per month
Quarterly$399 per month
Valuation
Valuation report
Annual
Bi-annual
Quarterly
Price
$199 per month
$299 per month
$399 per month
Owner dashboard
Peer comparables
AI insights
Period-to-period comparison
Integrations
ServiceTitan
QuickBooks
Get my valuation

Questions owners ask first

Is this a real valuation or an estimate?

It's a real valuation. Reins builds a defensible number from your actual financials and field service data, benchmarked against real companies in your trade and reviewed by a person before it reaches you.

What do you need from me?

Connect QuickBooks, or send us your financials. Connect your ServiceTitan account too and we can show you even more about how the business runs.

Is my financial data safe?

Yes. Reins connects with read-only access and protects your data with bank-level encryption.

How long does it take?

48 hours after you connect your books. If you send us your financials manually, a few days.

What does it cost?

Valuation plans are $199, $299 or $399 per month, billed annually, depending on whether you want your valuation updated once a year, twice a year or every quarter.

See what your business is actually worth and how you can grow it

Get my valuation