Understand what your business is actually worth
Reins gives owners in the trades an audit-ready valuation based on thousands of data points. See how you compare to industry peers and what's holding down your growth.
Built for independent businesses.
Powered by your real financials, not an arbitrary multiple.
AI-powered analysis and insights, reviewed by a real human.
in partnership with industry leaders
and the networks behind them
Business owners in the trades trust Reins to tell them what their business is really worth
Get my valuation
Reins does an awesome job of taking a difficult subject and making it easy.
Absolutely, Reins has met our expectations. It was a breeze. We really felt like it was a great experience and very easy to get it going.
Big companies have teams of analysts and expensive lawyers to understand what their business is worth
Independent business owners in the trades only had an arbitrary multiple from a free calculator. We're here to level the playing field.
With Reins, you'll know what your business is worth, see what’s holding it back, and can model all future scenarios.
Thousands of data points analyzed by AI
Industry multiples and broker opinions cloud real valuations. Reins delivers an audit-ready valuation based on your company's financials and FSM data.
Connected to the tools you already use
Reins analyzes your real financial and FSM data to show you what your business is worth.
Get quarterly updates to see what changes
See how your valuation changes over time and get the insights to grow it.
Benchmarked against your trade
Valuations are based on real data across your specific industry.
See how you stack up against your peers
Compare your business metrics like gross margin, EBITDA, and more against real companies in your industry.
Get comparables from your trade
HVAC against HVAC, at your revenue, in your region. See where you lead the pack and what metrics you're falling behind on.
See where you rank on each metric
Compare numbers like revenue growth, customer concentration, and owner dependency against businesses like yours.
Track changes over time
See how much and how far you've grown between valuations to see if what you're doing is actually working.
Understand your biggest growth opportunities
We'll show you what impacts your valuation the most, and surface insights to grow that number.
Next steps ranked by valuation impact
Get clarity on the actions you can take to increase business value. See how each action impacts your valuation.
Based on your unique operations
Reins connects to the tools you use and surfaces insights based on how your business actually runs.
A growth plan tailored to your business
Real steps you can take to meet your growth goals faster.
How it works
Where the number comes from
Reins AI agents compile the facts
Agents pull in data from your industry and your tools. Your data is protected with bank-level encryption and read-only access.
Valuations are generated and human reviewed
Built from facts on your business, then hand-reviewed by real people before it reaches you.
Model a change and see the number move
See what levers drive your valuation and model every possible scenario.
Get regular updates to your valuation
Monthly, quarterly, or annual valuations to see changes over time and what your next steps are.
How it compares
The better way to know what your business is worth
Two products, One system.
Valuation tells you what the business is worth. Incentives align the team that grows it.
Reins Valuation
Our AI analyzes thousands of data points based on your real financials and produces an audit-ready valuation and insights to grow your business.
Reins Incentives
Tools to build short-term and long-term employee incentive plans that grow the value of your business
reins valuation pricing
Pricing tailored to your stage of growth
A defensible number and the insights you need to take action on a cadence you choose.
Annual
$199per month, billed annually
If you’re guessing at what you've built. A reliable number and a map to build from.
Book a demoBi-annual
$299per month, billed annually
For those investing in how the business runs. See it move and understand why.
Book a demoQuarterly
Best value$399per month, billed annually
When you’re actively planning what happens next. Never out of date.
Book a demoCompare plans
The whole Reins bundle. Broken down by plan, side-by-side
Everything in each Valuation plan, side by side.
Questions owners ask first
Is this a real valuation or an estimate?
It's a real valuation. Reins builds a defensible, audit-ready number from your actual financials and field service data, benchmarked against real companies in your trade and reviewed by a person before it reaches you.
What do you need from me?
Connect QuickBooks, or send us your financials. Connect your ServiceTitan account too and we can show you even more about how the business runs.
Is my financial data safe?
Yes. Reins connects with read-only access and protects your data with bank-level encryption.
How long does it take?
48 hours after you connect your books. If you send us your financials manually, a few days.
What does it cost?
Valuation plans are $199, $299 or $399 per month, billed annually, depending on whether you want your valuation updated once a year, twice a year or every quarter.