Introducing Reins Valuation: Find Out What Your Business is Worth and How to Grow It

I grew up in the trades working for my dad.

He poured decades of blood, sweat, and tears into that business. And in all that time, he had no idea what it was worth.

The big companies have analysts, consultants, and expensive lawyers for that.

Independent business owners like my dad had a filing cabinet and a hope that it would all work out in the end.

Today, we’re fixing that. I’m drawing a line in the sand.

I’m excited to introduce Reins Valuation: for the millions of independent business owners across the country.

We've raised $5.5M to date from Album, Better Tomorrow Ventures, Torch Capital, and Animo Ventures to put a CFO, an appraiser, and a comp consultant in every owner's back pocket.

Connect your books and field software and get an accurate valuation using your own data. We’ll also show how you stack up against peers and give you personalized insights to increase the value of your business.

It’s not one of those free calculators. It’s not an arbitrary multiple. It’s a defensible valuation based on thousands of your own data points, all analyzed by our AI.

Valuation is built on top of the foundation of Reins Incentives — it creates a map for owners. From there, you're one-click away from drafting short and long term incentives designed to drive the behaviors that grow your value.

If you're in the trades you should know what your business is worth.

And you should know what makes it worth more.

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