2026 Fall Release: From what it's worth to who shares in it
Every owner we sit with asks the same two questions, in the same order. What is this business worth? And who should share in it? Until now, Reins answered the second one well and relied on trusted partners for the first part. While allowing our customers to get great valuations at a fraction of the cost, it led to a lot of unnecessary complexity in the process and no ability for owners to truely leverage the worth of their business.
This release closes that gap.
Reins Valuation prices the business from the books you already keep. Reins Incentives builds the plan on that price. With this new combination, we help owners not just understand how much the business is worth, but learn how to leverage that to incentivize their teams to continue to grow it.
And now, what sits between them is new too: insight into what actually moves the number, and the beginnings of the infrastructure that funds what you have promised.
Reins Valuation
Incentive plans are only as good as the goals that power them. And, for a lot of owners, that's growing the value of the business. Reins Valuation brings that value in-house: a number you can trust and leverage in less than 48 hours.
- A trusted number in hours. Tell us about the business and see a directional value first.
- Built from your own financials. Reins reads the books you already keep.
- Comparables from your actual trade. HVAC against HVAC, at your revenue, in your region.
- Where you rank on each driver. Margin, recurring revenue, customer concentration, and owner dependency.
- A number that moves. It refreshes from your financials whenever you want it.
- Real outcomes, not guesswork. The full report shows what it was built from, so the number is defensible to anyone who asks.
Reins Incentives
Once the business has a price, the plan can be built on it. Reins Incentives turns a valuation into something a key employee can actually hold. You pick the instrument, set the pool, and name the people, and an agreement designed by compensation experts is generated.
- Two instruments. Long-term incentives to hold employees accountable to the growth of the business over longer time horizons, and short-term incentives to incentivize on the pathway to that growth.
- No dilution, no board seats. Nobody joins the cap table. The upside is shared, but the ownership isn't, and the business is still yours.
- How much, against real peer pay. Award sizes set against what the same role earns, so the number is defensible to them and to you.
- The agreement comes out of the plan. Generated from the record, so the document and the plan cannot drift apart.
- Standard structures, not a bespoke build. Industry-standardised incentives at the click of a button.
Actionable insights
The best insights on how to grow your business have to come from information in your business. Reins turns insights from your favorite tools into actionable steps that help you uncover hidden opportunities in your business. You can even create incentive plans based on these opportunities to align your key employees around what will really grow your business.
- Your business context. Insights based on your actual business and tools you use every day.
- Reasoning you can trust. Insights come with a deep explanation to understand how Reins as identified this opportunity.
- Actionable by default. Each insight comes with it's own action list to help drive it.
Reins Trust (Closed Beta)
A promise you cannot fund is a promise the business eventually breaks. MARE Trust is the account behind incentive plans inside of Reins. You can set aside money against awards you grant and deliver them to your key employees based on your installment schedule without the administrative hassle. We're currently in a closed beta with a small, select group of owners.
- Persistent through sales. A change in control won't mean a change in the trust. Employees can rest and know that their awards will be paid out.
- Funded against what you owe. Reins reads the obligations off your plans and awards, so the total, the amount funded, and the amount still to fund are actual figures.
- Fund it on your own schedule. Ahead of payments, a little each cycle, or at the moment the obligation comes due.
- Installments that run themselves. An award paid over three years is three years of dates somebody has to remember. Reins holds the schedule, sends each one, and records that it went
If you're interested in being a part of this beta, contact us at support@myreins.com to learn more.
